Straight No Chaser: Boys Will Be Boys
NASCAR is in the business of making Great White Hopes for America
desicortez@blackathlete.com •
View all articles by Desi Cortez, BASN Staff Reporter
POSTED: Mar 12, 2010
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But I can tell you what's going on in the bigger picture; Car racing is a sports venue not yet dominated by Blacks.
It's still pristine and clean enough to project itself as American as a
Georgia Peach pie, a sport . . . if you will, that is producing All-America
heroes that you can hold up, place high upon a mantel and tout as the real,
authentic, genuine article.
In other, less
politically correct verbiage - vastly all race car drivers are White. Here, let's put
the pedal . . . to-the-metal; one of the roles of NASCAR, what it's honestly in
the business of manufacturing . . .
Great White Hopes for starving White American consumers.
Extreme Sports, the Olympics, especially the Winter Games are where
corporations get their human lures from.
Wall Street well grasp the simplicity
of pushing products to the dumb ass masses - it's all about wrapping, packaging
and presentation.
You may not dig
this . . . but I submit Michael Phelps as my prime example; Aqua Boy was cold
busted making mad luv to Mary Jane, i.e., bong in mouth, nevertheless,
seriously, nevertheless - he's backstroking through a Superbowl
commercial wearing a Subway man-thong and my sister's shower cap.
And ain't not
a damn thing been said by the established press.
Why was Matt
Ryan, Atlanta's great white savior on my TV all thru the season, Atlanta wasn't
in the hunt come October, and he wasn't lighting up the scoreboard?
John "the Hammer" Lynch played for the Broncos but a handful of years, at the tail end of his career, when he couldn't cover my mother coming out of the flats.
His "career" here in Denver is long over, nevertheless . . . he's
still on the radio airwaves pushing everything from mortgages to mortuaries . .
. .
While Black athletes, still playing for Denver franchises, bringing
fame n' glory to the Mile Hi City . . . and these cats aren't approached
to sell kitty litter even.
No power, influence
or clout in the, for all intense purposes . . . Snow White mountain market
place. Phelps, Ryan,
Peyton and Favre are examples of the rare, unique commodity for the U.S.
marketplace -- a gifted Caucasian sportsman.
I don't care what your product or
service is, if you're a Euro-American business owner, or at least have some
sway in how your company advertises - you well understand how attractive a guy
like Matt Ryan is - you could sell Afro-Sheen to White folks if you've got one
of these guys promoting it.
You don't see
them today, as you did a quarter century ago. Once legit competition was
permitted . . . Hey, look at the Bird/Magic era; Bird saved the NBA, he gave
race sensitive White guys someone they could, and this is tricky . . . relate
to?
If not in truth
root for. Ponder
that. Relating and rooting for have vastly different meanings. Both these
drivers are pawns in a larger game.
Make that Hot Wheels, on a big yellow rubber track, that for some kids doubled as a weapon their mother's used against them, the game, the race - for the hearts n' minds of this nation.
Forgive me,
I well understand that's a theme of mine, but its a theme song I hear in most
American tunes. Color, class and
gender, and to a lesser exstent, religion, these characteristics matter
dramatically to White America.
White Guys want to stand in that top spot once more, they desire what was once reserved (manipulated, fudged, tampered-with and rigged) so only Speed Racer, A.J. Foyt, Bart Starr, Otto Graham, Bob Cousy, Mickey Mantle, Elvis, even Nixon - NASCAR is a avenue to celebrity-hood.
A processing plant where hopefully in the
eyes of Pat Buchanan and the boys . . . a Great White Hope is forged out of
White Granite, one who can crossover, run for mayor, Governor Senator . . .
President, and hopefully take back not just the country, but the hearts, minds
and souls of the people.
So yeah . . .
when NASCAR president Mike Helton descended from the mountain top, with a
single tablet that stated "probation," for the next three Sprint Cup
races . . . that was enough.
NASCAR both needs the controversy, because
they need the attention, as well as they don't want to punish some potential
great, you never know, one of these racers may be the next Great White Hope who
can propel ratings, increase the sells of NASCAR products, and of course - why
set a precedent, you may have to later sit-down a super star driver . . .
and we can't have that.
And, at some
deeper level, these two immature fools, like hockey players . . . were just funnin'
they didn't mean nobody no harm . . . it's not like they're violent guys . . .
there not basketball or football players . . . i.e., gangster and thugs.
They're just a couple of boys who got carried away, no need to punish them. The attitude and
sentiment is so polar-opposite to the "throw the book at them"
mentality displayed by both the press and fans when a Black gladiator get's in
an verbal argument at a bar or a shoving match . . . "throw his Black ass
out of the league."
Or, " What else do expect from those people, they
just can't maintain their emotions . . . . " What can you say
but . . . different strokes for White folks.
What's new?
Desi Cortez is a freelance wordsmith, living at the foot of the Rockies. He can be reached via e-mail at desicortez@blackathlete.com.
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