The Taming of Tiger
Woods' women will cost him $100 million
boycewatkins@blackathlete.com •
View all articles by Dr. Boyce Watkins, BASN Contributor
POSTED: Dec 15, 2009
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I've seen married men misbehave before, and I honestly thought we were at the "no big deal, he'll get over it" stage when it came to Tiger Woods and his corporate brand.
The problem is that the list of Tiger Woods women has gotten so long that it's making him look like a PGA version of Wilt Chamberlain or Charlie Sheen.
Tiger Woods does not have a brand that will be able to withstand long lists of cocktail waitresses and "sex addicted cougars" according to the New York Post, even if the media is exaggerating in their descriptions.
The truth is that as great of a golfer as Tiger Woods might be, it could be the women of Tiger Woods who cost him a substantial piece of his fortune.
I spoke recently about how Saturday Night Live went over the line by making light of the alleged domestic violence between Tiger and his wife, Elin Nordegren.
While I stand by that perspective (we would never
excuse Tiger for trying to whack his wife in the head with a golf
club), the truth is that there are broader implications for the fact
that the list of Tiger Woods women just happens to be longer than the
Dead Sea Scrolls.
Whether Tiger likes it or not, the truth is that
there are thousands of women across America who are cheering for Elin's
decision to chase her husband with a deadly weapon.
This has huge
implications for Tiger's ability to sell products to American families,
where women are the primary decision-makers in household consumption.
There
is also the issue of venereal disease. When a man appears to have a
jump off in every major city in the United States, he risks bringing
home "gifts" to his wife that she didn't plan on receiving.
In some
ways, these guys might be compared to the cockroach who eats poisonous
pesticide and then brings the poison back to the nest. I am not here to
say that Tiger Woods has brought anything home to his wife, but VD is
always a factor when a man has random flings with random women who hang
out in seedy establishments, "serving" one client after another.
Tiger
wasn't messing around with attorneys, doctors and church girls
(although they can be just as sneaky, I'm sure); he was spending his
"quality time" with other types of "professional women." One of the
women, Holly Samson, was even a porn star.
Again, this doesn't look good for Tiger, his brand or his family.
My
estimate is that Tiger Woods' women are going to be too much for his
corporate sponsors. Tiger spent years proving that he is different from
the rest of us.
He made us believe that his incredible focus on the
golf course expanded into every area of his personal life. We all
concluded that the "Killer Tiger Woods," the one who murdered opponents
without remorse, was just a mild idiosyncrasy that Tiger kept in the
cage.
Instead, sponsors and the public are seeing that on the other
side of the focused and disciplined Woods, there lies an
extraordinarily deviant Tiger, one who may be finding unhealthy ways to
release all the stress that piles up from carefully analyzing every
inch of every move he makes in the public eye.
I once admired Tiger
Woods. Now I feel sorry for him. Woods is still worthy of respect, but
his dirty laundry is changing his entire public image in the blink of
an eye. For a guy who earns 80 - 90 percent of his income from having a
great public image, these shifts in public perception can beat down his
bank account.
We all know that Tiger Woods, in spite of his
women, will continue to make money. Also, as the greatest golfer in the
history of the world, he is going to continue to get corporate
sponsorships.
But Tiger Woods' women are going to cost him at least
$100 million in long-term deals, because a known womanizer can't sell
products to women. Yes Tiger, whether you like it or not, a large
percentage of American females now hate your guts.
That's going to cost
you some serious dough.
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