Cause we all know, you will never catch a professional athlete drinking this poisonous concoction on the sideline, at half-time or at the end of the game.

So why do these clever “money-making” marketers continue to place Black athletes in their silly soda commercials and why do athletes pretend like they drink this stuff.

Money is the obvious answer.

Capitalism is the cousin of compromise. Profit over people is the by-product.

Remember Nike's animated attempt to use Penny Hardway's image in the form of a buffoonish cartoon character named “Little Penny” which utilized the annoying voice of Chris Rock to sell sneakers to children?

“Little Penny” made some big bucks off selling sneakers by the pool  but it didn’t help Hardway's game at all.

Despite "Little Penny's" early retirement, Sprite "borrowed" heavily from the concept to create their character called Miles Thirst to sell sodas to children.

The commercials as well as  the character were not funny and fizzled out like the soda it tried to sell. Having an animated character is an old tactic used by advertisement agencies.

The evil clown, Ronald McDonald is a classic example of using character placement to sell fast food to children.

Notice how McDonald's traps our young Black athletes even before they graduate from high school by sponsoring the infamous McDonald’s High School basketball All-American game.

Now that's gangsta.

Over the years, Burger King has tried to steal some of McDonald’s thunder by developing an ever smiling King, who humorously pops up unexpectedly during NFL games intercepting passes and running the ball in the end zone.